Elements and Performance Criteria
- Collect information to prepare a sponsorship proposal.
- Identify the mutual benefits of sponsorship for the athlete and sponsor in the relevant sport or activity.
- Research successful sporting affiliations in the relevant sport or activity.
- Identify contractual obligations associated with sporting affiliations.
- Identify sources of support for preparing sponsorship proposals.
- Identify and access sources of information on the demographics of the relevant sport or activity.
- Research the background of potential sponsors.
- Identify potential companies who could be approached with a sponsorship proposal for the relevant sport or activity according to organisational policies and procedures.
- Access and analyse the mission statement and values of each identified company.
- Identify sources of information on the core business of each identified company and establish that it complements the sporting initiative or activity.
- Identify and analyse the company's sponsorship criteria.
- Identify a list of key personnel in each identified company.
- Develop a sponsorship proposal.
- Access and document background information required for the proposal
- Identify and document the rights and responsibilities of each party.
- Identify and document relevant contact details for the sponsorship proposal.
- Complete the proposal according to potential sponsor's requirements and organisational policies and procedures.
- Develop an implementation plan for the proposal.
- Develop and document a timeframe and methodology to implement the sponsorship proposal.
- Identify and document methods of reporting back to the sponsor on the progress of the contracted activities.
- Identify and document performance indicators against which the sponsorship will be evaluated at the completion of the contract.
- Identify and document contingency plans for the contract period.
- Seek feedback on the proposal from key personnel and incorporate as appropriate.
- Confirm lodgement details and submit proposal.
- Present the proposal to potential sponsors.
- Organise and confirm a suitable meeting time with the potential sponsor.
- Access and organise resources for the presentation.
- Select communication strategies appropriate for the presentation.
- Present the proposal to potential sponsors using selected communication strategies.
- Contact the sponsor after the presentation to follow up on any feedback or concerns arising from the presentation.